Modern culture is obsessed with celebrity, almost no element of the media is impervious from the intoxicating pull of using celebrity to help sales. In short, if a newspaper or magazine puts a well known celebrity on their front cover it helps shift units from the shelves. The same can be true for television, any show featuring a celebrity can expect to see a boost in the ratings. Noticing they were under this intense spotlight, the people at the pinnacle of this focus – the celebrities themselves – have looked to turn this massive amount of attention into revenue streams. Previously it was mainly literary avenues that were thought to be the primary means of allowing celebrities to turn that attention into money, but in recent times there has been a rush to produce the celebrity fragrance.

For perfume manufacturers it can be a dream partnership, the celebrity provides a high-profile persona that, as long as they fit into the values and brand of the product they wish to sell, can really help to ‘punch through’ into the mainstream media. The celebrity also really helps promote the fragrance to consumer, they provide an instantly recognisable face and image that is much easier to use to advertise the product. It stops the consumers from seeing it as yet-another-advert, they ‘know’ the person and they identify with them.

This is a two way street though, there is the opportunity for the sales of the product to actually negatively effected by its association with a public figure. The celebrity branded product becomes inseparable from the public activities or perceived image of that celebrity. In short, if the public figure falls out of favour then that can have a direct impact image and sales of the products featuring their ‘brand’.

The increase in celebrity branded fragrance is creating a market different from jean paul gaultier perfume and hugo boss aftershave who are more traditional brands.

None of this seems to have dampened the proliferation of celebrity branded fragrances, they are more popular now than ever. Public figures from film and music especially seem to become increasingly involved with selling fragrances to both men and women in the forms of perfume and aftershave. The publics desire to associate and invest in celebrity culture seems to be showing no signs of stopping. In fact, when other sectors of the retail trade notice how effectively a public figure can market a product this trend looks set to expand.

Fragrances run the gamut from pungent perfumes to barely-there aftershaves or splashes. The composition of all of these is similar, with perfume oils or “aromatic compounds” diluted by a solvent, which is ethanol most of the time. The percentage of aromatic compounds to solvent varies with each type of fragrance, with women’s perfumes like eau de toilette, eau de parfum, and pure perfume running from a ten to 40-percent concentration and men’s cologne with a two to five-percent concentration. Aftershaves, which are often grouped in with colognes, have a percentage of aromatic compounds less than two percent.

Each fragrance, regardless of whether it’s a perfume or cologne, has three parts: high, middle, and low notes. Some of these notes can be complex, with several types of floral fragrances relegated to the middle. But no matter what composes the fragrance, the high notes are those you smell immediately when you spray the fragrance and the middle notes soon settle in after that. The lower notes tend to support and creep in afterwards, even up to 30 minutes after the fragrance is sprayed. All types of fragrances have this composition, and this includes the traditional fragrance classifications of single floral, bouquet, amber, wood, leather, chypre, and fougere.

Modern fragrances, especially those from the past twenty years, often follow a different set of scent classifications. Modern fragrance classifications typically include green, bright floral, aquatic, citrus, fruity, and gourmand. Many of these can be found in both perfumes and colognes. Citrus, green, and aquatic fragrances are common for both men and women, although more feminine scents like bright floral are added to a cologne. Cologne, a much more low-key fragrance, often sticks with a spice, lavender, and amber template, but in some cases, citrus or floral notes are added to this. Similarly women’s fragrances combine floral and green notes or floral and gourmand, or sweet, dessert notes, into one perfume.

Various fragrances are on the market, either sold through online retailers or brick-and-mortar stores. Both men’s and women’s fragrances follow or combine these classifications, often to create a distinct scent. Whether it’s a celebrity fragrance or a classic perfume, both have the same method of composition.

Perfume gift sets for women are holiday-savers. If you are quite not sure what to give your friendly next-door neighbor or a nice office associate, heading to the perfumery section need not to be that difficult anymore with pre-packed perfume gift sets for women. Gone are the days when you need to exhaust your sniffing prowess just so you can find the perfect bottle of scent that often ends up in the corner of bath area. Perfume gift sets for women are paired in many ways. Some of the boxes come as a complete grooming set, for fragrance layering, and, of course, by themes.

In this article we’ll discuss more about fragrances for women and why it’s the perfect gift for just about anyone – even for the most hard-to-pleased palate.

For Her Fragrances Varieties

While fragrance sets come in pre-packed nifty boxes, it is important that you can get even the tiniest of hints on what fragrance would she love. Some of the major categories of perfume gift sets for women that you need to sniff on include,

Fall Scents are perfect for those who need a quick vacation – even right at your very own cubicle. Spraying in fall scents are dominated by floral and oriental notes, warm and crisp hues that are perfect for the season. Fall scents are delicately formulated to achieve a right balance between wood notes and light floral scents. Fall scents are mixed with notes of vanilla, orange flower, cashmere woods, and burnt amber.

If she loves Secret Obsession by Calvin Klein, Very Irresistible by Givenchy, or the classic Chanel # 5, shopping for perfume gift sets for women during this season is as a wonderful opportunity to find the perfect box in this note.

Romantic Scents are, of course, one of the most produced and common fragrances for women. Romantic scents are often described to have mixed notes of abstract (not sweet) flowers topped with subdued Oriental scents. Best when layered, romantic scents often contain higher amount of oil for a long lasting scent that lingers in both skin and fabric. Often misinterpreted as sweet, romantic scents are dominated by seducing notes and elegance of May roses and Mandarin. Romantic scents, in essence, are best described as velvety.

If she loves Allure by Chanel, the bright orange-y bottle of Opium by Yves Saint Lauren, or Look by Vera Wang, going for scents in this line is definitely worth the smile in her face.

Summer Scents are those that are dominated with floral and sunny notes like grapes, peony, and white musk. Often playful, summer scents use subtle scents of blond woods or white musk as base to balance the happy scents played by Mandarin, wild flowers, and, of course, citrus fruits.

If she loves Brit Sheer by Burberry, Dolce & Gabbana’s Light Blue, the light mood of Eternity by Calvin Klein, or Versense for Women by Versace, she’ll definitely enjoy a box of perfume gift set in these happy tones.

Why Go for a Gift Pack Set

Perfect for Layering. Perfume gift sets for women often come in a complete set of items essential for layering. Perfume lotions, powders, scented soaps, and, of course, shower gels are some of the inclusives that come in the price tag.

Ahead of the Pack, that is, when it comes to the latest fragrances. Perfume gift sets for women are attractive simply because they give way to the brand’s newest line of scent. Be the first one to wear the scent, even before others get a sniff of it.