The new advert for Lady Rebel by Mango.
Modern Culture and the Celebrity Fragrance
October 17th, 2009 by admin No comments »Modern culture is obsessed with celebrity, almost no element of the media is impervious from the intoxicating pull of using celebrity to help sales. In short, if a newspaper or magazine puts a well known celebrity on their front cover it helps shift units from the shelves. The same can be true for television, any show featuring a celebrity can expect to see a boost in the ratings. Noticing they were under this intense spotlight, the people at the pinnacle of this focus – the celebrities themselves – have looked to turn this massive amount of attention into revenue streams. Previously it was mainly literary avenues that were thought to be the primary means of allowing celebrities to turn that attention into money, but in recent times there has been a rush to produce the celebrity fragrance.
For perfume manufacturers it can be a dream partnership, the celebrity provides a high-profile persona that, as long as they fit into the values and brand of the product they wish to sell, can really help to ‘punch through’ into the mainstream media. The celebrity also really helps promote the fragrance to consumer, they provide an instantly recognisable face and image that is much easier to use to advertise the product. It stops the consumers from seeing it as yet-another-advert, they ‘know’ the person and they identify with them.
This is a two way street though, there is the opportunity for the sales of the product to actually negatively effected by its association with a public figure. The celebrity branded product becomes inseparable from the public activities or perceived image of that celebrity. In short, if the public figure falls out of favour then that can have a direct impact image and sales of the products featuring their ‘brand’.
The increase in celebrity branded fragrance is creating a market different from jean paul gaultier perfume and hugo boss aftershave who are more traditional brands.
None of this seems to have dampened the proliferation of celebrity branded fragrances, they are more popular now than ever. Public figures from film and music especially seem to become increasingly involved with selling fragrances to both men and women in the forms of perfume and aftershave. The publics desire to associate and invest in celebrity culture seems to be showing no signs of stopping. In fact, when other sectors of the retail trade notice how effectively a public figure can market a product this trend looks set to expand.
|
Author |
About Men’s and Women’s Fragrances – Types of Fragrances and Composition
October 17th, 2009 by admin No comments »Fragrances run the gamut from pungent perfumes to barely-there aftershaves or splashes. The composition of all of these is similar, with perfume oils or “aromatic compounds” diluted by a solvent, which is ethanol most of the time. The percentage of aromatic compounds to solvent varies with each type of fragrance, with women’s perfumes like eau de toilette, eau de parfum, and pure perfume running from a ten to 40-percent concentration and men’s cologne with a two to five-percent concentration. Aftershaves, which are often grouped in with colognes, have a percentage of aromatic compounds less than two percent.
Each fragrance, regardless of whether it’s a perfume or cologne, has three parts: high, middle, and low notes. Some of these notes can be complex, with several types of floral fragrances relegated to the middle. But no matter what composes the fragrance, the high notes are those you smell immediately when you spray the fragrance and the middle notes soon settle in after that. The lower notes tend to support and creep in afterwards, even up to 30 minutes after the fragrance is sprayed. All types of fragrances have this composition, and this includes the traditional fragrance classifications of single floral, bouquet, amber, wood, leather, chypre, and fougere.
Modern fragrances, especially those from the past twenty years, often follow a different set of scent classifications. Modern fragrance classifications typically include green, bright floral, aquatic, citrus, fruity, and gourmand. Many of these can be found in both perfumes and colognes. Citrus, green, and aquatic fragrances are common for both men and women, although more feminine scents like bright floral are added to a cologne. Cologne, a much more low-key fragrance, often sticks with a spice, lavender, and amber template, but in some cases, citrus or floral notes are added to this. Similarly women’s fragrances combine floral and green notes or floral and gourmand, or sweet, dessert notes, into one perfume.
Various fragrances are on the market, either sold through online retailers or brick-and-mortar stores. Both men’s and women’s fragrances follow or combine these classifications, often to create a distinct scent. Whether it’s a celebrity fragrance or a classic perfume, both have the same method of composition.
|
|
Perfume Gift Sets For Women – Making a Decision Among the Variety
October 17th, 2009 by admin No comments »Perfume gift sets for women are holiday-savers. If you are quite not sure what to give your friendly next-door neighbor or a nice office associate, heading to the perfumery section need not to be that difficult anymore with pre-packed perfume gift sets for women. Gone are the days when you need to exhaust your sniffing prowess just so you can find the perfect bottle of scent that often ends up in the corner of bath area. Perfume gift sets for women are paired in many ways. Some of the boxes come as a complete grooming set, for fragrance layering, and, of course, by themes.
In this article we’ll discuss more about fragrances for women and why it’s the perfect gift for just about anyone – even for the most hard-to-pleased palate.
For Her Fragrances Varieties
While fragrance sets come in pre-packed nifty boxes, it is important that you can get even the tiniest of hints on what fragrance would she love. Some of the major categories of perfume gift sets for women that you need to sniff on include,
Fall Scents are perfect for those who need a quick vacation – even right at your very own cubicle. Spraying in fall scents are dominated by floral and oriental notes, warm and crisp hues that are perfect for the season. Fall scents are delicately formulated to achieve a right balance between wood notes and light floral scents. Fall scents are mixed with notes of vanilla, orange flower, cashmere woods, and burnt amber.
If she loves Secret Obsession by Calvin Klein, Very Irresistible by Givenchy, or the classic Chanel # 5, shopping for perfume gift sets for women during this season is as a wonderful opportunity to find the perfect box in this note.
Romantic Scents are, of course, one of the most produced and common fragrances for women. Romantic scents are often described to have mixed notes of abstract (not sweet) flowers topped with subdued Oriental scents. Best when layered, romantic scents often contain higher amount of oil for a long lasting scent that lingers in both skin and fabric. Often misinterpreted as sweet, romantic scents are dominated by seducing notes and elegance of May roses and Mandarin. Romantic scents, in essence, are best described as velvety.
If she loves Allure by Chanel, the bright orange-y bottle of Opium by Yves Saint Lauren, or Look by Vera Wang, going for scents in this line is definitely worth the smile in her face.
Summer Scents are those that are dominated with floral and sunny notes like grapes, peony, and white musk. Often playful, summer scents use subtle scents of blond woods or white musk as base to balance the happy scents played by Mandarin, wild flowers, and, of course, citrus fruits.
If she loves Brit Sheer by Burberry, Dolce & Gabbana’s Light Blue, the light mood of Eternity by Calvin Klein, or Versense for Women by Versace, she’ll definitely enjoy a box of perfume gift set in these happy tones.
Why Go for a Gift Pack Set
Perfect for Layering. Perfume gift sets for women often come in a complete set of items essential for layering. Perfume lotions, powders, scented soaps, and, of course, shower gels are some of the inclusives that come in the price tag.
Ahead of the Pack, that is, when it comes to the latest fragrances. Perfume gift sets for women are attractive simply because they give way to the brand’s newest line of scent. Be the first one to wear the scent, even before others get a sniff of it.
|
Find Out More On Perfume Gift Sets for Women and choose from hundreds of gift sets at the Perfume Gift Sets Store. |
About Men’s and Women’s Fragrances – Types of Fragrances and Composition
October 16th, 2009 by admin No comments »Perfume Gift Sets For Women – Making a Decision Among the Variety
October 16th, 2009 by admin No comments »Womens Perfume – Angel Perfume Review
October 16th, 2009 by admin No comments »Thierry Mugler’s Angel is in many ways the Marmite of the perfume world. That’s right, you either love it or loathe it. But whichever camp you’re in, the scent will undoubtedly leave a lasting impression. In addition if you’re a fan of Thierry Mugler’s Alien perfume, Kylie Minogue’s Sexy Darling or Britney Spears Fantasy, then Angel will also be right up your street.
It is cutesy, girlie and bordering on sickly sweet, but it still remains one of Mugler’s best-selling scents. It is also distinctive, ultra feminine and you only need one squirt. So powerful is the scent that one spritz is easily enough, so it’s kind to the bank balance, too.
Described as an ethereal, heady blend combining hints of ripe berries, citrus, caramel, vanilla, chocolate, honey, sandalwood and patchouli. With strong oriental, spicy notes the Angel perfume is long lasting and intense – perfect for a day at work or an evening out.
The Composition of Most Perfume Blends
October 16th, 2009 by admin No comments »Perfume may come in small bottles, but that doesn’t mean that the fragrance isn’t complex. Perfume actually refers to any type of fragrance, including cologne, but modern terminology separates men’s cologne and women’s perfume. Essentially, all types of fragrances ranging from proper perfumes to aftershaves consist of various perfume oils diluted with a solvent like ethanol. Overall, any fragrance is a composition of essential oils, aromas, fixatives, and a solvent, with ethanol being the most common.
The most pungent fragrance is actually perfume, but most women’s fragrances, with the exception of a “splash,” are categorized as perfumes. The next two are eau de parfum and eau de toilette, both with concentrations of 15 and 10-percent aromatic compounds. Eau de cologne is more diluted, while a splash or aftershave has the lowest concentration of aromatic compounds or perfume oils.
Regardless of the type of fragrance, perfumes, as well as colognes, are composed of three parts that segue into each other. These parts, or “notes,” consist of a top, middle, and base, with this section of notes coming in up to 30 minutes after the perfume is sprayed. All three parts influence each other. All types of perfumes have this composition, and this includes all traditional perfume types like single floral, bouquet, amber, wood, leather, chypre, and fougere. Out of these traditional perfume classifications, patchouli scents are associated with wood, while tobacco is associated with leather. Bergamot, the first citrus cent, is a chypre type of scent, while fougere often has a base of lavender, coumarin, and oakmoss. These basic types aren’t exclusive to perfumes, however, and also apply to colognes.
Modern perfume and cologne classifications expand upon this to include green, bright floral, aquatic, citrus, fruity, and gourmand fragrances. While some, such as green, are self-explanatory, bright floral actually combines single floral and bouquet fragrance types and gourmand includes dessert-scented perfumes, such as those fragrant of tonka bean, vanilla, or white chocolate. Some perfumes even combine these modern classifications to create a green and bright floral fragrance or a floral and gourmand perfume.
A sampling of classic and modern perfumes often reveals this palette of fragrances. Although most women’s perfume comes in eau de parfum and eau de toilette varieties, some scents still come as more concentrated perfumes.
|
|
Perfume – An Extension of Your Personality
October 16th, 2009 by admin No comments »Wearing a certain fragrance is the most common part of our pampering and beauty regime. We choose and buy them according to our taste, and change every now and then depending on our mood, fashion styles and trends, and even based on whether it`s day or night, summer or winter. Perfume is the extension of our personality, our trade mark, recognizable mark and it must suit us and be similar to our nature. This cosmetic product is well accepted worldwide by both men and women, and the variety of smells is amazing, so each personality basically can find a custom option.
How does perfume work? Fragrance comes into our body, through the skin pores, mixes with our body and “starts working”. Since it mixes with our natural body smell, it is very important to match the smell with your normal skin scent. For instance, sweet perfumes smell excellent on some people, and too strong and unappealing on other. You also might know that fragrance never smells the same on two people and the reason is their unique body chemistry.
When you are buying fragrance (or even better – creating your own) you must consider the body chemistry as a very important factor. That is the reason you will not have the real impression on how will fragrance fit you, without actually testing it on your skin. Perfume should be tested on your hand wrist, and after few moments, you will have an impression of the smell, and know if it fits you or should you keep looking. This testing spot will also show if you are allergic on some substances in the fragrance, which can also sometimes be the case.
The smell of fine perfume should be noticeable immediately after the applying of a small amount of fragrance. The fragrance should not be too aggressive, but it still has to be noticeable around the person wearing it. A good fragrance is highly sustainable, it should stay for hours and you should not have to re-apply it often. It should be hypoallergenic, and must not leave any marks on your skin. And also it should be completely color free.
The strength of the fragrance depends on the concentration of the aromatic concentrated oils in a perfume. That defines the lasting of a sense and the smell intensity. This is the classification you should memorize, based on the concentration of aromatic oils:
Perfume is the strongest version of a fragrance, Eau De Parfum is next, slightly lighter, Eau De Toilette follows with even milder sense, and finally Cologne and Body Splash follow as the mildest and most discreet ones.
How to wear it? For the best and most lasting effect, apply perfume on your pulse points. Best spots for putting the perfume on are elbows, wrists and sometimes neck, and behind the ears area. If you are a lady, you can consider putting some fragrance on the cleavage, or behind the neck area.
When choosing the right smell, be sure to find a note similar to your personality. It will and should be an addition to your image, style and appearance, so keep that in mind when visiting the perfumery.
|
Roberto Sedycias works as IT consultant for PoloMercantil |
