Many people tend to find a certain perfume or cologne that they think suits them best and stick with it for years, without paying attention to any other fragrances that may have popped up. Further, they stop paying attention to perfumes and colognes and find themselves “out of the loop” when it comes to news related to the perfume industry. Instead of staying on top of the latest trends, or even staying on top of the best fragrances for them, these people continue to smell the same as they did in college, or even high school.

However, in the same way that we slowly upgrade our wardrobes to look more respectable, we should also be upgrading our perfumes and colognes. As our financial security increases, we are able to buy better things, and we usually do. Why most people don’t keep this mindset when it comes to their scent is beyond me, as there are very distinct levels of quality when it comes to perfume and cologne.

While most fragrances these days are composed of synthetic ingredients that simply replicate odors, those of higher quality will contain the actual natural extracts-although this isn’t possible for watery scents and the like that can only be created in labs. Further, higher quality fragrances are made to last longer while not overpowering the nose with abusive aromas. They also carry on a tradition that has existed for centuries, creating a sense of timelessness that modern scents can never truly match.

Today’s poster child for high quality fragrances is the House of Creed. For over two hundred years, this private enterprise has supplied some of the most powerful people in the world with exceptional fragrances. No other company can rival Creed in its art or its tradition, having remained a family business for its entire existence and continued the ancient traditions first perfected hundreds of years ago. If you are looking to upgrade your scent, then a Creed cologne or perfume should be at the top of your list.